Sounding Conversational

Conversationality is the goal of most good presenters. Ratings show that audiences listen to broadcasters who are credible and have the information they need, whether it's a market report or a news item about flood conditions. Evaluations indicate that speakers who sound "real" are highly valued. Audiences want to feel as if they're a part of the process rather than being "preached" at or talked down to. Part of developing a more conversational … [Read more...]

Using Inflections

Research shows that how you say something is five times more important than what you say. Inflections can greatly impact meaning and conversationality. When reading copy or giving a memorized speech, a lack of conversational inflection will "give you away" very quickly. The perfect words with the wrong inflection will sound mechanical and boring.   Inflections Inflections are the smooth pitch changes within words. They add interest and … [Read more...]

Reading Prepared Material

Most radio broadcasters are speaking ad lib when they're on the air and the style is usually conversational. However, when they have to read copy, such as a news item or commercial, the style will often change. It can sound formal and stilted. This can be true for anyone who has to read prepared material, whether it's a play script, a speech or even the Bible. We've all been told to "just look natural" when having our picture taken. Easier said … [Read more...]