Mission Possible: Communication Between Genders

In the past, some people believed that communication took place in a "gender free" zone; that communication impacted men and women in the same way. Today we know that's a fallacy. There are some distinct differences between how men and women use language and communicate. There are differences in what we talk about, laugh about, how we relate to people and many others. Researchers disagree on how wide the gender gap is, but it does exist. … [Read more...]

Sounding Conversational

Conversationality is the goal of most good presenters. Ratings show that audiences listen to broadcasters who are credible and have the information they need, whether it's a market report or a news item about flood conditions. Evaluations indicate that speakers who sound "real" are highly valued. Audiences want to feel as if they're a part of the process rather than being "preached" at or talked down to. Part of developing a more conversational … [Read more...]

Working with the Media

At some point, almost every company comes in contact with the media. You might have a new product or service that deserves media attention. You might be involved in a crisis situation and the media comes to you for information and answers. No matter how it seems, you and the media are really on the same side. You both want the public to have the information they need to make an informed decision. Here are some ways to make your media experience … [Read more...]

Using Inflections

Research shows that how you say something is five times more important than what you say. Inflections can greatly impact meaning and conversationality. When reading copy or giving a memorized speech, a lack of conversational inflection will "give you away" very quickly. The perfect words with the wrong inflection will sound mechanical and boring.   Inflections Inflections are the smooth pitch changes within words. They add interest and … [Read more...]

Reading Prepared Material

Most radio broadcasters are speaking ad lib when they're on the air and the style is usually conversational. However, when they have to read copy, such as a news item or commercial, the style will often change. It can sound formal and stilted. This can be true for anyone who has to read prepared material, whether it's a play script, a speech or even the Bible. We've all been told to "just look natural" when having our picture taken. Easier said … [Read more...]